This is the launch spot for a video campaign focused on women in agriculture. The idea was brought to our client in the Fall of 2021 with no brief, no budget and no ask. We simply believed in the script and sold it through. To date, it remains one of the most successful projects the brand has done with more than 100 million impressions online with zero media dollars spent. It also earned recognition by Communication Arts, the AAF, The Drum, the Gail Awards and the Tellys.
In the followup spot, John Deere wanted to broaden its reach to highlight the contributions (and opportunities) for women in all the fields of ag including engineering, science, manufacturing and innovation. Using the same technology as the TV show, 'The Mandalorian' we combined virtual environments with live actors and practical effects to show all that's possible with a future in farming.