QuickTrip had traditionally been known as simply a place to get gas and the occasional taquito. But when they invested heavily in their 'QT Kitchens', they officially threw their hat into the QSR ring. To help prove they were a legit option to the other guys, we produced this digital/social campaign promoting their first big product offering: Breakfast pizza. Our first phase was to take aim at the traditional foodstuffs of breakfast on the go with pre-roll videos that ran on Hulu. From there, we leveraged our audience's already active presence on social to capture their almost indescribable reactions when hearing of this weird, yet tasty new amalgamation. Thus, the hashtag #OMGBreakfastPizza was born.
DIGITAL ADS AND ORGANIC SOCIAL
SOCIAL VIDEOS WITH QT COOKS READING CROWD-SOURCED TWEETS
SOCIAL POSTS WITH CROWD-SOURCED TWEETS
