When you're an adult, summer isn't always pool parties and inflatable flamingos. So to engage parents and working adults (QT's primary audience in the summer months), we positioned their frozen treats as the ultimate remedy to some of summer's less enjoyable moments.
RICH MEDIA MOBILE ADS
Users were prompted with a series of pre-loaded 'conditions' they might be frustrated with (from long commutes to the weather). Depending on their choice on the dropdown menu, they were served an ad with a link to activate their phone's map to take them to the nearest QuikTrip.
STANDARD MOBILE ADS
GEOTARGETED MOBILE ADS
Research showed us that our audience was often on the move, particularly during the summer months. To help drive more impulse purchases of frozen treats, we geo-targeted locations with relevant messaging that encouraged people to treat themselves.
Interactive rich media made use of
the gyroscope in user's smartphone
to increase engagement.
