Our local Boys and Girls Club had a problem. With a big, brand new facility, the public perception was that they had all the funding they needed. The truth was, they needed donations more than ever just to fully utilize their new space and pay staff. To help them raise awareness in the community, we created a longer piece, documentary-style video to be shown at fundraising events. Using some of the same footage, we then created a :60 PSA to hit an even wider demographic and inform the public that if kids aren't at the Boys & Girls Club - they're at risk for a number of hardships.
Long form video
PSA