In Kansas City, most people only think of Advertising Week as the website to see which agency Martin Sorrell is buying next. In New York City however, it's an annual five-day event that brings in all the important brands, influencers, and thought leaders in the world. In 2017, we decided to bring the spirit of Advertising Week to Kansas City. But how do you create excitement around a week no one is talking about? The answer, as it always is in advertising, was beer.
Here's the Craigslist ad for the shitty
bar we bought. Some TLC and a little
hand lettering really spruced it up.
